All Quiet On The Western Front :: essays research papers

All Quiet on the Western Front  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The remains of Paul Baumer's company had moved behind the German front lines for a short rest at the beginning of the novel. After Behm became Paul's first dead schoolmate, Paul viewed the older generation bitterly, particularly Kantorek, the teacher who convinced Paul and his classmates to join the military, feeling alone and betrayed in the world that they had left for him. Paul's generation felt empty and isolated from the rest of the world due to the fact that they had never truly established any part of themselves in civilian life. At boot camp, Himmelstoss abused Paul and his friends, yet the harassment only brought them closer together and developed a strong spirit amongst them. Katczinsky, or Kat, was soon shown to be a master scavenger, being able to provide the group with food or virtually anything else; on this basis Paul and him grew quite close. Paul's unit was assigned to lay barbed wire on the front line, and a sudden shelling resulted in the severe wounding of a recruit that Paul had comforted earlier. Paul and Kat again strongly questioned the War. After Paul's company were returned to the huts behind the lines, Himmelstoss appeared and was insulted by some of the members of Paul's unit, who were then only mildly punished. During a bloody battle, 120 of the men in Paul's unit were killed. Paul was given leave and returned home only to find himself very distant from his family as a result of the war. He left in agony knowing that his youth was lost forever. Before returning to his unit, Paul spent a little while at a military camp where he viewed a Russian prisoner of war camp with severe starvation problems and again questioned the values that he had grown up with contrasted to the values while fighting the war. After Paul returned to his unit, they were sent to the front. During an attack, Paul killed a French soldier. After discovering that this soldier had a family, Paul was deeply shattered and vowed to prevent other such wars. Paul's unit was assigned to guard a supply depot of an abandoned village, but he and Kropp were soon wounded when trying to escape from the village. Paul headed back to the front, only to engage in final battles where all of his friends were killed. The death of Kat was particularly hard for Paul because they were very close. One month before the Armistice, Paul was killed.

Poem Nettles

When analysing poems ‘Netttles' and ‘born yesterday', both are similar in how they show a parents love and responsibility for a child. While ‘Nettles' highlights the anxieties that a parent has for their child, the latter deals with the hopes a parent can wish upon their child. Both use various language techniques and structure to convey how parents can have different ways of expressing their relationship and love for a child. Born yesterday depicts this love for a newborn baby, but this poem is written in a more hopeful, unconventional manner.The first stanza of Born Yesterday highlights his views of what â€Å"the others*( seeming to mean most people) hope for in a newborn, which comes across as fairly sarcastic and almost as if he despises upon this general opinion of your child having the best things that life can offer. This sarcasm or mocking appears to be shown in the line â€Å"running off a spring of innocence and love†. In the fourth line he uses t he term â€Å"usual stuff , which further highlights this negative opinion as Larkin seems to think they are boring and non-realistic.His love for this baby is comes across in a specific way and is fairly unusual almost as if he is just writing it in hope, for example in the last line of the first stanza â€Å"well, you're a lucky girl† These unconventional aspirations continue into the second and final stanza where he gives a more personal view on how he would like to see this child grow up. Despite the repetition of negatives that he uses such as towards the end its still clear that he cares deeply about this child's future as it is still written with positive hopes.The oxymoron on the third line â€Å"An average of talents†, expresses that someone that is not at rock bottom but still not having many luxuries at the same time can result in the baby having a happy life, and this sums up the overall message that Larkin is getting across to the audience. This can even be seen before on the second line where it could be said to almost be insulting when he says â€Å"may you be ordinary†. Furthermore, he says how he wishes for the baby to not be ugly but immediately following with â€Å"not good-looking†, balancing his wishes in order to reinforce the baby being nothing more but nothing less in life.Repetition in â€Å"unworkable† and â€Å"working† in the eighteenth and nineteenth lines increases the sense that this one thing spreads to disrupt everything else, but also shows the extent of how specific a parent could be in detail about a child. The way in which Larkin writes the poem, particularly in the first stanza when explaining the special hopes for a child that are normal, shows that these things may inevitably and that she may not have much control over living her life, almost the opposite way to how he would like. This tells he understands how complicated a persons dreams for a child can be.The five adjectives i n quick succession towards the later part of the final stanza show how complicated this â€Å"catching of happiness† is. In addition, the rhyming couplet in the last two lines gives these lines more meaning as the repetitive adjectives stay in the readers mind and it leads to an obvious close. The last four lines also tell us that happiness can come in many ways, and that this is what he truly wants for the baby, and this has been his feelings throughout. However these lines do stand out to the more controversial tone of the rest of the poem.With the poem consisting of just two stanzas each makes it very effective by how it gets the idea across of how someones life could plan out so differently, despite how much a person wishes it could plan out. In contrast, Scannal *(poet of Nettles) Nettles takes a simple and common occurance, and thinking about its implications shows various techniqus to show the possibl outcome of a parents protective measures. The poem is only one stanz a with 16 lines and has a strong reguler rhyme scheme. The rhythm gives the poem this organised and at the same time a rigid feel to it.Its possible that the poem consisting of 16 lines is done with intent as a symbol to how long a parent has a bond with a child. It is also reminiscent of a sonnet, often a love poem. The love in this poem is of a father who is trying to protect his son but who realises the futility of this. Every other line rhymes in this poem which has the effect of making the poem seem more intense as the rhyme is not overly obvious. It is also written in the first person which makes it seem so much more personal, â€Å"my son,† â€Å"I saw† and shows Scannal wanting to make the reader sympathies for the child.He reminds us in the last two lines our lives are exposed to physical and negative pain. This Ab Sb cd cd rhyme scheme pattern used throughout to possibly suggest how soldiers march in complete sink and can maintain this synchronisation. The us e of the iambic pentimeter adds tro this structured effect as it uses a 10 syllable limit a line. Line 10 has an extra beat which shows the poets anger at these nettles and really makes it stand out. The use of enjambment in the fourth, fifth and sixth line shows a narrative style and brings out an overall theme of emotion with the use of alliteration.This alliteration can be seen on the 6th line. The bold sound shows the pain that the child is suffering with the term â€Å"tender skin† used as a contrast to the child's vulnerability. The word â€Å"bed† in the first line makes you think about what the nettles represent, and by using words referring to the military, this can be seen by the extended metaphor. These military/army metaphors bring out the nettles spite more vividly, together with his own feelings of anger and aggression. They also make the hurts that are inflicted upon the child sound more severe than they actually are.This demonstrates how a parents love for a child can reach the point of where they exxagerate reality, in order to make us as an audience feel more sypathetic for the person they care moe than anything else about. This is shown when he explains how he â€Å"lit a funeral pyre to burn the fallen dead†, implying that these nettles could be something that could inflict pain upon his son in the future. The sympathetic tone at times shows he is aware of his sons vulnerability once again in the 6th line as the aggressive sound reflect the sharp pains that were experienced.The idea that he knows theres only so much he can do in protection is shown on the second from last line, when he explain how the â€Å"tall recruits† had been â€Å"called up† again. Overall , after analysing both poems, I fell that Nettles is more effective in it showing how relationships are present among families. Through the use of a catalogue of language techniques he manages to get across the emotional and enduring pain that fami ly relationships can bring, and that despite the amount of care one can have for a child, this may not be enough to stop them from meeting issues in their future.

Fashion During the Elizabethan Era Essay - 1243 Words

Have you ever wondered what people in the Elizabethan Era wore? Fashion was just as important in those days as it is to some people today. What people were wearing mattered to others, and even the government. During the Elizabethan Era clothing, accessories, and cosmetics were all a part of daily life. During the Elizabethan Era, there were a set of rules controlling which classes could wear which clothing called the Sumptuary Laws. The Sumptuary Laws controlled the colors and types of clothing a person could wear. This allowed an easy and immediate way to identify rank and privilege (Elizabethan Era | Clothing). Those found dressed in inappropriate clothing could be fined, lose property, lose rank, and even be killed (Elizabethan Dress†¦show more content†¦Clothing followed her tastes throughout her reign. Her hair and makeup, which you will read about later, were also highly influential. Many people aspired to resemble or look like Queen Elizabeth I. Clothing was also an i mportant part in mens lives. The Sumptuary laws implied to not only the women, but to the men too. Men also wore many layers, some similar to the women. According to Linda Alchin, The fashions were designed to give the impression of a small waist-especially desired by the women but also emulated by men (Elizabethan Upper Class Fashion). They wore most of the following under layers: a shirt, stockings, a codpiece, and a corset. Then, most of the following over layers: a doublet, separate sleeves, breeches, a belt, a ruff, a cloak, and boots or flat shoes. Mens clothing fashions were related to those of womens due to the similar, and many layers. Costumes during theatre were to be realistic. Permits were issued to allow actors to dress in necessary clothing if their character was of a different social class. Females were not permitted to act in the theatre at the time. Because of this, men were also dressed to play female characters in the theatre. Costumes played an important part in theatre. The meaning of colors and materials were the main rules set by the Sumptuary laws. Elizabethan England was divided into three social classes. The upper class included the monarch, nobility,Show MoreRelatedWhat Influenced Elizabethan Fashion1293 Words   |  6 PagesWhat Influenced Elizabethan Fashion   Ã‚  Ã‚   There are many people and instances, like government officials, celebrities, the events of different time periods, music, and even social media that can influence the fashion and culture of an era. In early England, more specifically the Elizabethan Era, much of their culture was influenced by the Royal Family. Not only did the Royal Family have great impact on the time period, but the laws that enforced how the English were allowed to act and what they wereRead MoreRenaissance Fashion Essay827 Words   |  4 PagesFashion in England during the Renaissance In today’s world most people are allowed to wear what they wish. This leads to most people having their unique fashion style. Some of today’s trending styles are an artsy, bohemian, casual, classic, or tomboy style. All of these styles are being followed because clothing stores are allowing diversity in fashion. These fashion styles also have trends that come and go. Trends come and go because nowadays people are able to easily afford these trends and hearRead MoreThe Elizabethan Era1461 Words   |  6 Pagesperiod called â€Å"The Elizabethan era†. It was full of many wonderful things, such as fashion. They had a very particular fashion. The Elizabethan era was the Queen Elizabeth Is reign which was from 1558–1603. It took place in England. It is also known as the golden age. This also happened to be when Elizabethan Theatre began to grow and playwrights like Shakespeare composed many plays that changed the way of the old style theatre ways. Towards the end of Queen Elizabeth’s reign, fashion and clothing becameRead MoreEssay on Clothes and Fashion of the Elizabethan Era1050 Words   |  5 PagesOf all aspects of Elizabethan culture, the most distinctive is probably the clothing and fashion. A lot of the clothing varied to whether they were a member of the nobility, upper class or the poor. But even if a women or man was wealthy or poor, they were not allowed to wear whatever they wanted. It was a highly fashioned age that prized a look that was artificial, elaborate, and striking. The style of clothing of the Elizabethan Era are easily recognizable today and popular with designers of historicRead MoreFashion Of William Shakespeare s Time1103 Words   |  5 PagesSwanson 22-02-1016 Fashion in Shakespeare’s Time Elizabethan Era (1558-1603) Elizabethan Era Clothing   The Elizabethan era was an extraordinarily fashion era for both man and women, a time when everything was changing from the fifteenth century simple dress to extravagant and dramatic styles which we call Elizabethan fashion. At that time, new styles, modern yet unique fabrics, charm colors, sharp design and glamor silhouette were evolving. Every layer and piece of Elizabethan outfit was equallyRead MoreQueen Elizabeth Of The Elizabethan Era1369 Words   |  6 PagesDuring the reign of Queen Elizabeth I, bounteous, layered skirts we re all the rage, so much so, laws were made to keep clothing in line. These laws were made to clearly divide the social classes of the time (Alchin). Knowing these laws was very important, because punishments for breaking the laws were harsh. Queen Elizabeth I saw the significance in the clothes people wear and how appearance alters the way people see others. This is why the Elizabethan people would sacrifice anything, even theirRead MoreElizabethan Er T he Era Of Beauty And Fascination1088 Words   |  5 Pages Elizabethan Era Clothing   The Elizabethan era was an extraordinarily fashion era for both man and women, a time when everything was changing from the fifteenth century simple dress to extravagant and dramatic styles which we call Elizabethan fashion. At that time, new styles, modern yet unique fabrics, charm colors, sharp design and glamor silhouette were evolving. Every layer and piece of Elizabethan outfit was equally important, from the fancy dress to the smallest details. Definitely, the ElizabethanRead MoreElizabethan Clothes and Costumes703 Words   |  3 PagesThe people who lived during the Elizabethan Era were not allowed to wear whatever they like or desired. Their Fashion choices had to be followed by a strict law! The English people chose to establish social classes by the colors they wore and this had an affect on costumes used in theatre. Queen Elizabeth I followed the sumptuary laws, which was only certain classes were consent to wear specific fabric and colors. Therefore in plays the actors c ould only wear certain colors for their costumes thatRead More History of Fashion Essay638 Words   |  3 PagesHistory of Fashion Fashion has changed a great deal over the past three centuries. As history changes it seems that fashion in some aspect changes with it to adapt to the era. Even today fashion continues to change as the years go on. Looking at fashion even 20 years ago we can see a difference from what we see in our everyday lives. For the purpose of this essay Fashion will be divided into three centuries, since not every era of clothing can be touched upon. The first era of fashion history includesRead MoreElizabethan Fashion Essay1902 Words   |  8 PagesElizabethan Fashion The Elizabethan Era was a time that reflect the mood and values of the 16th century though the use of fashion. It was a period in which a lot of originality and creativity was evident was used to create new styles of dress (Black Garland 16). The Fashion in Elizabethan England at this time reflected the values and Ideals of the era. It was

Capital Budget - 887 Words

General Motors Sample Case Study Next Generation C hevrolet Instructions You have 1 hour and 30 minutes to complete the case below, which involves building an Excel model and preparing a written memo. You will walk through your analysis as part of the interview process. The GM team will ensure your case material makes its way to the proper interview room. By the end of the allotted time, you should: Write a memo in Word no longer than one page outlining your analysis of the case problem and your recommendation Be prepared to walk your interviewers through your Excel model and present your recommendation (you can use either the Excel or the Word document as back up for your discussion; no need to†¦show more content†¦Chevrolet has a storied history in the full-size sedan market. The first launched as a 1958 model year vehicle. In its , was the best-selling car in the United States. current 9th generation has market share of ~18% and consistently sold more than 100,000 units per year on average from 2008 to 2009, the latest full year of data availa ble. Property of General Motors Finance June 2, 2014 Page 1 General Motors Sample Case Study Assignment 1: Direct C ash F low A nalysis As an analyst in Operations Finance, your manager has asked you to create an Excel model with a direct cash flow forecast for the next generation using the information below. Prepare yourself to walk your interviewer through your Excel model and calculations. Assumptions: For simplicity, assume all cash flows occur at year end and there are no working capital requirements. 1. Development cycle (design and engineering of the vehicle before going to market) 5 year development cycle Investment in manufacturing equipment and tooling: $450M a. Investment Timing (15% of the total spend in 2010, 20% in 2011, 20% in 2012, 20% in 2013 and 25% in 2014): Engineering budget: $390M (timing same as investment spend) 2. Sales Assume product is launched the year right after the end of the development cycle Life cycle of the product: 5 years of sales after vehicle is launched Total market forShow MoreRelatedCapital Budget : Capital Budgeting Essay1838 Words   |  8 PagesIt is probably safe to assume that most households run on a budget and some amount of forecasting, as there are many individuals who might not have an unlimited supply of money. Decisions are made about paying household bills in relation to the income that has been generated. Then comes a point in time when one realizes a need to invest in a home improvement project, this results in an analysis of the finances such as, the expense and benefit of the project. Company’s do the same thing except onRead Morecapital budget 1831 Words   |  4 Pagesï » ¿Critically reflect on the importance of capital budgeting.   Why is this heated subject in many boardrooms? How does capital budgeting promote the financial health of an organization? How will you use the financial techniques you have learned this week to promote the financial health of your organization? A capital budget is very important for a business. It is a heated subject because a decision about capital budgeting can help the business to determine if the proposed investments or projectRead MoreOptimal Capital Budget995 Words   |  4 PagesOptimal Capital Budget ï  ® Finance theory says to accept all positive NPV projects. ï  ® Two problems can occur when there is not enough internally generated cash to fund all positive NPV projects: Increasing Marginal Cost of Capital ï  ®Externally raised capital can have large flotation costs, which increase the cost of capital. ï  ®Investors often perceive large capital budgets as being risky, which drives up the cost of capital. (More...) ï  ¬An increasing marginal cost of capital. ï  ¬Capital rationing Read MoreCapital Budget Recommendation1037 Words   |  5 PagesCapital Budget Recommendation ACC/543 Capital Budget Recommendation As a dedicated furniture maker and businessman, a clear understanding of the techniques used to assist in capital budgeting is important. There are several techniques used, each having advantages and disadvantages. Within this recommendation, the advantages and disadvantages of each technique will be briefly discussed. Additionally, discuss how each technique will assist in determining the desirable capital budget techniqueRead MoreWhy The Capital Cycle Affects The Operational Budget1525 Words   |  7 Pagesimportance of the capital cycle and why healthcare executives need to know and determine how the capital cycle impacts the operational budget. Within my paper, I will explain the capital standard approval process to include all the individuals involved in the process. I will discuss the essential characteristics of a financially successful organization, along with how healthcare managers should apply these traits when operating the capital cycle of their organization. Capital Cycle In orderRead MoreCapital Budget Process With Expansionary Versus Replacement1273 Words   |  6 PagesCapital Budget Process with Expansionary Versus Replacement This report is a comparative analysis of the capital budget process during making decision of expansionary versus replacement. With the objective it is the goal to maximize the wealth company and its shareholders. This process can include expansion or replacement or replacing them and which ones better show capital budgeting will help in processing the difference. Replacement decision concerns whether an existing asset should replaced byRead MoreCapital Budget1446 Words   |  6 PagesCases and Exercises for Value and Capital Budgeting Corporate Finance Academic Year 2012/2013 1. The treasurer of Amaro Canned Fruits has projected the cash ï ¬â€šows of projects A, B and C as follows (measured in e): Year 0 Project A Project B Project C Year 1 70, 000 130, 000 75, 000 Year 2 70, 000 130, 000 60, 000 −100, 000 −200, 000 −100, 000 Suppose the relevant discount rate is 12% per annum. (a) Compute the proï ¬ tability index for each of the three projects. (b) Compute the NPV for eachRead MoreCapital Budget Recommendation1135 Words   |  5 PagesCapital Budget Recommendation Managerial Accounting and Legal Aspect of Business/ACC 543 May 24, 2010 Capital Budget Recommendation Guillermo Navallez is the owner of Guillermo Furniture, a company thatRead MoreThe Cost Of Capital Budget1469 Words   |  6 PagesThe risk that the company puts itself in within their sector should also give an idea of the capital budget. A higher risk within a specific sector the more that there should be invested. The cause of this was a hurdle rate that was too low. Another point to address is the projects overall contribution to the firms borrowing power. What may occur is the cost of debt ratio to fluctuate with the cost of equity ratio. As the company continues to operate, the process needs to carefully dissect eachRead MoreCapital Acquisitions Budget509 Words   |  2 PagesThe capital acquisitions budget has a number of options available to it. There are a number of different elements that need to be taken into consideration, such as the state of the existing resources and the need within the community. This report will focus on the financial aspects only, however. The first potential acquisition is two garbage trucks to help handle collection as our countys population and business base expands. The trucks each cost $150,000 and have a useful life of 10 years. The

Leadership Style For 21st Century - 1477 Words

Leadership Style for 21st Century When we analyze the success of large corporations like Ford, General Electric and International Business Machines, it is evident that they had series of leaders who were visionary and believed in empowerment of people. When we analyze tough phases of a company or companies that had a fall and ultimate demise, we clearly see a linkage between failure of company and absence of effective leadership (Canwell, Dongrie, Neveras, Stockton, 2014). The successful organization had leaders who made right decisions at right time and implemented them strategically. The implementation part needs excellent human resources and the ability to lead to them to get the task done. While different situations may need different style of leadership, the sophisticated manpower fueled by technological advancements and globalization have made some leadership styles less effective and some leadership styles to be highly effective (Feser, Mayol, Srinivasan, 2014). This paper will discuss a tough situation faced in one of my former organization. The organization needed a different leadership style to tide over the falling sales and attrition. Three different leadership styles, their pros and cons, and the likely success in solving the problem will be discussed in this paper. The Crisis Within When an established multinational pharmaceutical company shows signs of early trouble, the sales and net revenue are falling, stock value is heading southwards and there isShow MoreRelatedThe Leadership Style Of The 21st Century1435 Words   |  6 Pagesmarket touting new theories and new styles of management that are proven to be successful. Even out of the three most common leadership styles, authoritarian, democratic and laissez-faire, the latter, is still considered a fad and too risky. Laissez-faire (french for leave us alone ) is a style where the workers have the decision making power. Even as recent as 2008 Samual C. Certo wrote â€Å"Supervisors are rarely, if ever, able to practice this style of leadership because the nature of the supervisorRead MoreDeveloping A Leadership Style For Fit 21st Century Challenges3025 Words   |  13 PagesDeveloping a Leadership Style to Fit 21st Century Challenges Kristin Hedstrom Erin Huerta Teresa Tezack James Gilner St. Johns River State College Developing a Leadership Style to Fit 21st Century Challenges Developing a leadership style to fit twenty-first century challenges involve a great deal of knowledge, and patience. There are different leadership styles among managers, and cultures. Two leadership styles are transformational, and transactional. There are many ways leadership has developedRead MoreChanging Hats: Incorporating Transactional, Transformational and Complexivist Leadership Styles into 21st Century Classrooms2960 Words   |  12 Pagesâ€Å"Organizing [a] new learning model is the work of the 21st century (Cookson, 2009, p.15). This is the challenge we are currently faced with as educators. Recent academic discourse has critiqued our current education system, claiming that we are left with the legacy of the industrial age which is â€Å"characterized by conformity, age cohorts, bells ringing to summon mass migrations and segregation of skills [that were] necessary for the workforce at that time† (We are the People, n.d.). This is aRead MoreDiscuss the Advan tages and Disadvantages of Some Common Leadership Styles and Evaluate How Modern Managers Can Best Implement Them to Deal with the Challenges They Face in the 21st Century.814 Words   |  4 PagesDiscuss the advantages and disadvantages of some common leadership styles and evaluate how modern managers can best implement them to deal with the challenges they face in the 21st century. Todays increasingly competitive, dynamic business landscape requires the ability to change, evaluate, and implement new courses of action (Bucic, Ramburuth and Robinson, 2010: 228-248). The importance of the leadership and its significant impact on the businesss performance , productivity of the organizationRead MoreInterview Questions For A Vice President Of The Marketing Division Essay814 Words   |  4 PagesThe following are proposed interview questions addressing issues such as the 21st business landscape, the role of the leader, leadership styles, the need to bring trust to the corporation, and globalization The 21st business landscape 1. Do you have the qualities of a successful 21st century business leader? The answer expected is â€Å"yes†, as the perfect candidate for the position should have the qualities of a 21st century business leader? 2. What are they? They include but are not limited to confidenceRead More To survive the 21st century we are go Essay1271 Words   |  6 Pagesï » ¿Ã¢â‚¬ËœTo survive the 21st century, we are going to need a new generation of leaders’ (Warren Bennis 1992). Critically discuss this statement using appropriate theory and relevant examples to support your answer. The twenty-first century has been a key period in the alteration of the dimensions of managerial and leadership change throughout the business world. A key development within this sector has been ethical leadership; this essay will examine the dimensions of ethical leadership, the disconnectionsRead MoreA Vision Of School Leadership858 Words   |  4 PagesA Vision of School Leadership in the 21st Century The responsibility of preparing today’s students for tomorrow’s future involves more than orchestrating the curriculum students learn and the teachers who teach it. It involves the ability to employ the leadership styles fluently based on the everyday demands of running a school (Goleman, 2000). Informed by both research and real-world application, the Wallace Foundation identified five key functions of a successful leader: â€Å"shaping a vision of academicRead MoreGalaxy Toys Case Study1613 Words   |  7 Pagesmanagement style helped to improve the procedures of toy assembly and shipping methods. Mr. Aldrin, started at International Shipping Company as a shipping clerk and then became the shipping Supervisor for International Shipping Company because of his capabilities to get the job done and his ability to plan daily work and provide detailed instructions to workers. Mr. Bart Aldrin planning, leading and providing detailed information to the workers allowed him to reconsider his management style andRead MoreLeadership for Healthcare in 21st Century Essay602 Words   |  3 PagesAs 21st century, there is a change in era technology thus the leadership style also must update in line with the current development. It same goes with the changes in leadership for healthcare in 21st century. Thomas H. Lee in Arroliga et al (2014) said that health care delivery systems must develop a new kind of leadership to reduce chaos and improve outcomes. In this century, there are working collaboratively where different organizational structure are combine in one team during operation inRead MoreGender And Leadership During The 21st Century Essay1330 Words   |  6 PagesGender and Leadership in Healthcare Administration in the 21st Century Introduction The fast technological advancement being witnessed in almost every part of the world has led to tumultuous changes in the healthcare systems and administration as well. Consequently, a lot of concerns have been raised about the quality and availability of visionary leaders in the healthcare institutions. In other words, there is a documented need for leaders with transformational leadership skills so as to help build

Marketing Myopia Case free essay sample

Marketing Myopia Case BY ank080 a recent case of marketing myopia TUESDAY, AUGUST 31, 2010 Brand Update : Can Ambassador be saved ? Recently the good old Ambassador was in the news that the brand owners Hindustan Motors is planning to relaunch [rejuvenate this heritage brand. Both the brand and company is in deep crisis with HM posting losses of Rs 43 crore last year and its networth declining by about 50%. The company plans to relaunch the Amby in a new look and is planning to entrust a design house with the task. The report also suggest that the new Amby will have a etro- look and will be in the price range of Rs 5- Rs 7 Lakhs. The new Amby will be a niche product. The interesting question is can this brand be saved with the new strategy ? From the report about the new Amby launch, it will be tough for the brand to regain its lost glory if the brand is going for a niche variant. We will write a custom essay sample on Marketing Myopia Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page According to Economic Times, Ambassador sells around 600 units per month in a market of 2 lakh cars/month. Ambassador is now in a rut which is its own creation. The brand is the classic example of marketing myopia. The company took the customers for granted and efused to change when the entire market changed. The brand did nothing when faced with competition from Tatas and Maruti. Instead of changing its core DNA, the brand relied upon cosmetic changes. When the brand needed a drastic revolutionary change, HM decided to get stuck with the old product. The current strategy ofa niche Amby is again a patch-up . This brand cannot survive on patch-up strategies. I dont think that the core brand Ambassador will revive with the launch of a niche high priced Ambassador. With the brand equity in shambles, ow can the brand expect consumers to pay a premium for the new Amby variant ? The high priced Marquee variant will work for iconic brand which are facing a decline. But Ambassador was not an icon. It was a market leader and consumers bought the car because they did not had a choice. Not because they were a die-hard Amby fan. Hence a high priced niche variant may not revive the sale of Ambassador. Secondly HM as a company is now relying its future on Ambassador which again is a flawed strategy. A weak brand cannot save a weak company. And a niche variant will at best give some life support and not survival. Another way to look at the current strategy is the transformation of Amby from a Ambassador, the company hopes to sell high-end variant and hence generate more cash. In that perspective, the launch of a high priced Amby make sense. But the question is whether the brand has enough equity to support such a variant. Brands like Beetle and Enfield revived because these brands had strong equity existing in the market even after its previous life. The relaunch re-ignited the existing goodwill . But such a goodwill does not exist for Ambassador. Ambassador is known for its pace and rugged nature . The product is also infamous for nagging problems and poor build quality. Still people bought because there was no choice. For such a product, the hope of renewal from a niche product seems too optimistic. Having said that, Indian market has seen consumers embracing products with exceptional quality and/or utility. So if the new variant is exceptional, there are chances of getting accepted by the market. Another interesting aspect of this issue is about the reliance of HM on Ambassador brand for its survival. Why didnt it think about an entirely new brand ? The trend in the Indian auto market is that multiple brands from different companies sporting the same engine. The engine becoming commoditized and design gaining prominence. In such a market why not come out with an entirely new brand with a proven engine ? Although building new brand is expensive compared to rejuvenation of old brand, in Ambys case, Ambassador comes with a lot of baggage and perceptions which is difficult to change. If Ambassador wants to stay relevant as a brand, what it need is disruption. Disruption should happen both internally and externally. The brand should go for radical redesign and more importantly it should disrupt the market. The current price to value proposition of Ambassador is negative compared to the competitors like Indica . So if Amby wants to play the volume game, it needs to offer consumer something they cannot refuse. A diesel car below Rs 4 lakh can ignite interest in the brand but given the cost scenario, such a task is virtually impossible. HM is again going for short-term strategy in pursuit of long-term results. For Amby, it seems to be the end of road . Related Brand Ambassador

The Harmful effect of television free essay sample

The Harmful Effects of Watching Television In a culture where most people have at least two TV sets in their homes and are obsessed with watching television, it is almost impossible to neglect pointing out the possible harmful effects of watching too much television. Television certainly has much to offer, and without a doubt is a great innovation. But when it comes to relying on it, whether to be informed or entertained, it can certainly affect people negatively. Here are the main harmful effects of watching television that you should always keep in mind Television is bad for your health Watching television means inactivity, and inactivity has been linked with obesity and heart disease. Do you think it is just a coincidence that in the West, where people are spending enormous amounts of time watching television, obesity and heart diseases in people of all ages are rapidly increasing? More and more studies are being carried out on the harmful health effects of watching television. We will write a custom essay sample on The Harmful effect of television or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A recent research study conducted at the Harvard School of Public Health indicates that watching too much television can significantly increase the risk of developing obesity and type 2 diabetes. Not surprisingly, another study carried out at the University of Rhode Island found that prolonged television watching decreases viewers’ sense of self-efficacy in maintaining personal health. Television makes you dumb Another amazingly harmful effect of watching television is the fact it can hinder our ability to think. Having talking heads continuously giving us quick information, opinion, analysis and criticism for just about everything, allows us to stop using our critical thinking. In this way, we can be easily misinformed and manipulated. Certainly there are a few programs on TV that are educational and interesting, but the majority of   television programs are simply trash. And so we rarely find a program on TV that requires us to think. Television programming is designed in such a way so as to match our attention spam, and that is why almost all programs are 30 to 60 minutes long. In addition, television programs rarely dedicate the entire program to a single topic. Hence, not only television programs cannot provide any decent thought to stimulate discussion, but they present information in such a way that we cannot digest it properly. And so we can easily form opinions without allowing the information to be first filtered through our mind, and while we might think that we become more knowledgeable, in reality we become dumb.